Brand Experiences from The MotivAction Team
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Brand Experience Case Studies

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Fujitsu Services / Ask Akeler / New East Manchester

To celebrate the regeneration of East Manchester, the completion of the first buildings in Central Park together with the opening of the Fujitsu Services new offices.

A two day event with surprise elements and entertainment for employees of Fujitsu Services and the local community.

Day 1 saw the Mayor of Manchester conduct the formal opening. As VIP guests arrived they were greeted to a Champagne reception and entertained by wandering stilt walking musicians. They were amazed as a dramatic aerialist display descended from the roof of the 3 storey building unfurling the opening banners. Following tours of the new offices, guests were entertained during lunch by the Rat Pack Tribute Band.

Day 2 commenced with a formal welcome to Fujitsu employees and their families to celebrate the opening of their new offices. An array of entertainment for guests of all ages was provided including a surprise visit from Jerome of XFactor fame, bouncy castles, pamperthon, schools art work display, simulators, go karts and much more.

The event brought publicity to Central Park and the three consortium members, entertaining 1000 people over the two days . A memorable opening to their new offices for Fujitsu Services employees and created awareness and a feeling of inclusion to the local community.

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