Brand Experiences from The MotivAction Team
The art of creating an emotional connection
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Brand Experience Case Studies

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Lightwriter Swift given a voice

Toby Churchill’s new product, the Lightwriter Swift, helps those that can speak to communicate with the outside world. MotivAction successfully helped them launch its first new product in a decade.

The Event
This project was two-fold. Firstly, Toby Churchill required a creative agency that could develop colourful and impactful artwork that would no only be the backdrop to their event but also the artwork for their packaging. In a very drab and dreary market MotivAction developed some unique and colourful illustrations that perfectly captured the positive effect that this device would have on the users’ lives.

The second aspect was to help Toby Churchill launch the product to those that will recommend a person use the product in their daily lives: invariably NHS speech and language consultants. with very little time or budget to attend networking events or training sessions.

MotivAction planned and executed a roadshow to London, Bristol, Birmingham and Edinburgh where local consultants were invited to come and try this exciting new product. The whole set was even shipped out to America for a trade show in Orlando.

Results and Outcomes
It’s clear that invitees loved the set design and engaged positively with the product. We’ve been told that there have been plenty of orders and that they look forward to seeing the Lightwriter Swift change the way customers communicate.

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