Live brand experiences: A great way to stick in someone's memory, says blogger

Live brand experiences are a great way to get consumers "truly immersed" in your brand or product, according to a blogger.

Geoff Griffiths, blogging on UTalkBusiness.com, recommends that brand experiences can even be combined with social media to reach a wider range of audiences and increase awareness of your brand.

Mr Griffiths says that interacting with customers through brand experiences is a unique way to cement yourself in someone's mind – as, he says, these events are rare but "definitely live longer in the memory".

"If [consumers] have a great experience that emotionally engages them and provides them with a sample to trial or take away, they then have that connection to your brand," he writes.

"This can be an excellent mechanic for driving immediate sales."

Recently, Marketing Week wrote that shows are the "ultimate brand experience", as they allow people to immerse themselves in an idea and brand.

Posted by Jo Morgan