Live brand experience from 3 and Spotify offers Tinchy Stryder gigs

Mobile phone operator 3 and digital music service Spotify have teamed up to offer music events as part of a unique live brand experience.
'Now Playing' is a series of free live music events to promote the introduction of Spotify on 3 mobile phones, enhancing the music experience for those on the network.

Tinchy Stryder is the headline act for the next gig, which is in Manchester on November 18th. Supporting Tinchy is I Blame Coco, daughter of iconic musician Sting.

The Manchester gig is being held at The Monastery, a 19th century gothic monastery which has been restored to become a unique music venue.

The live brand experience started at Shoreditch town hall on October 28th and featured UK band The White Lies, who won the 2009 Q award for Best New Band. They were supported by Everything Everything, and I Am Arrows.

Spotify is streamed via WIFI or 3G to enable people on the go to listen to music on their mobile phones.