Live brand experience: Smirnoff's Nightlife Exchange project to take brand experience to a new level

November 12th will see some of the biggest nightlife destinations in the world swap brand experiences as 50 countries will take part in Smirnoff's Nightlife Exchange project.

Three times bigger than a similar event the vodka brand organised last year, the live brand experience has expanded and gone truly global.

Headline events will see Germany swap with Vietnam, Italy with Australia and the UK with Jamaica with artists and DJs from each country appearing in the corresponding place.

The event has been combined with a Facebook group where people can swap ideas and comments about the events, a dance competition and specially branded bottles.

London, Rio de Janeiro and New York have all been given a specially designed bottle which reflect the nightlife in each place.

Each bottle's contents reflects the cities too, as London is given a London Collins, New York a Cosmo and Rio is represented with a Capiroska.