Live brand experience: Naomi Campbell opens pop-up shop in London's Westfield shopping centre

Naomi Campbell is putting her name to a live brand experience which will raise money for the Prince's Trust charity.

The supermodel has opened a pop-up shop in London's Westfield shopping centre which offers people the chance to get their hands on clothes worn by celebrities including fellow catwalk-regular Kate Moss.

The brand experience will be open for just one week and will feature items from Alexander McQeen, Victoria Beckham and Burberry, with stocks replenished every day.

Even so, there is sure to be a huge rush for the clothes so shoppers should make their way to the shopping centre as soon as they can.

The Westfield centre has become a popular location for pop-up shops lately, as another live brand experience was offered by jewellery brand Tateossian, which was showcasing its beautiful designs for both men and women.

The brand was also offering 25 per cent discount for shoppers and free gifts for the first 50 customers.

Posted by Jo Morgan