Live brand experience: MotivAction and London City Airport launch new ski microsite

November may have been unseasonably warm so far, but winter certainly arrived at Canary Wharf earlier this month when London City Airport launched its new ski microsite by turning the area into a snowy wonderland.

Visitors who attended the launch, which was put together by the airport and The MotivAction Group's brand experience team, were able to recreate the feeling of being on the slopes.

Expert freeskier and internationally certified performance coach and ski instructor Warren Smith was on hand to give people hints and tips on their technique and luxury ski experts Powder Byrne were also able to consult with snow enthusiasts about the equipment they'll need on the mountains.

There was also complimentary hot chocolate on offer to ensure people really got that ski holiday feeling.

Finally, attendees could take home a lasting reminder of the day in the form of a picture of them and their friends and family in a giant London City Airport snow globe.

The professionally taken snaps can be used as bespoke Christmas cards and, as The MotivAction Group's brand experiences account manager Andy Cording noted in a recent blog post, many people will have uploaded snaps of the snow globe to Facebook and Twitter, helping spread the brand's message further.

Mariella Murray,, Airline Marketing Manager said: “The team at MotivAction were instrumental in the launch of our London City Airport Ski Product and Ski micro site. Their creative response to our brief meant that the event allowed us to engage with our audience and achieve our objectives. They were able to turned around the event very quickly and professionally and deliver a fantastic event with great results.”

The airport's ski microsite aims to provide people with all the information they need ahead of a skiing or snowboarding holiday, including resort guides, weather reports for key destinations and practical details such as advice on travelling with skis and where to buy lift passes etc.