Live brand experience: Mobile billboards and pink hard hats to highlight Breast Cancer Awareness Month

A fleet of facilities management vehicles are to be used as mobile billboards in a live brand experience to promote Breast Cancer Awareness Month.

The vehicles, which are being provided by EMCOR, a construction engineering, facilities and energy solutions company, will sport eye catching posters to support the Protect Yourself. Be Breast Aware campaign.

As well as the mobile billboards, employees of the company will be wearing pink hard hats at more than 70 locations with £10 going to a breast cancer charity for each one worn.

Meanwhile, Estee Lauder and Philips have teamed up to illuminate some of the world's most famous landmarks with pink light, including the Belvedere Castle in Austria and Los Angeles Airport in order to highlight Breast Cancer Awareness Month.

Keith Chanter, CEO of EMCOR, said: "We are delighted by the continued enthusiasm of our thousands of employees across the UK who are looking forward to showing their support for family, friends, colleagues and clients who have been, or could be affected by this disease."