Live brand experience: Mitsubishi Pencil Company to host live brand experience at airports

Airports across the UK are set to be the locations of a live brand experience from the Mitsubishi Pencil Company.

Representatives from the firm will be handing out free samples of the brand's new uni-ball Vision Elite roller ball pen to travellers, as well as speaking to them about the benefits of the product.

Stuart Barker, marketing manager at Mitsubishi Pencil Co said: "Frequent flyers will love the smart, dependable and smooth writing uni-ball Vision Elite rollerball. Its 'Airplane-Safe Technology' helps keep pockets, shirts and briefcases safe from the leakage of ink; often caused by changes in cabin pressure."

He added that in the past live brand experiences have been held at shopping centres and universities, however, heading to an airport will help engage a whole new audience.

The airports on Mitsubishi's schedule include Leeds, Exeter and Newcastle.

Airports are considered a prime advertising spot as people waiting for flights are a captive audience.

Posted by Jo Morgan