Live brand experience: McDonald's takes Too Tasty to Put Down range on UK tour
Date: 2011-07-07
McDonald's has launched a five-week campaign to promote its new range of wraps, and is taking the treats on a live brand experience UK tour. The 'Too Tasty to Put Down Tour' is McDonald's largest UK campaign and will include TV, digital and in-store activity at 21 cities across the country. It aims to bring the 'Too Tasty to Put Down' theme to life with a brand experience featuring professional street artists showcasing their one-handed talents, as well as activities that the public can join in with, such as juggling and basketball. Alistair Macrow, vice president marketing, at McDonald's UK, said: "Introducing the new Wraps range is the next step in the expansion of our menu." He added that the wraps would meet the "changing demands and desires of customers". The wraps include Grilled Chicken Salad Wrap and a Sweet Chilli Crispy Chicken Wrap, and are designed for those with busy lifestyles, as they can be eaten "on-the-go". Recently soft drinks company Britvic announced that it was taking its hot cold drinks range on a live brand experience UK tour, Marketing Week reported. Posted by Jo Morgan |
