Live brand experience: Jack Wills takes horse box on live brand experience

Preppy clothing brand Jack Wills is taking its collection on a live brand experience to promote its collections.

The four events will take place over the summer and the brand experience kicked off at Jack Wills Varsity Polo at Guards Polo Club on 11 June where over 4,000 visitors enjoyed the brand, Event Magazine reports.

The clothes company, which markets itself as a 'university outfitters', will continue its tour, called JW Seasonnaires, throughout the summer in a Jack Wills Horse Box to three summer festivals, featuring music performances from acts such as Little Boots, Jackmaster, Herve and MJ Cole.

Visitors who want to see the Jack Wills live brand experience will be able to do so at Beach Break Live from June 17th – 19th, The Secret Garden Party from July 21st – 22nd and Standon Calling from August 11th – 14th.

Jack Wills isn't the only fashion brand taking its collections on a tour this summer – as Tommy Hilfiger recently set up a pop-up shop in Covent Garden, London, to showcase its similarly preppy clothes.

Posted by Jo Morgan