Live brand experience: Get Gorgeous with the Weight Watchers touring lounge

Weight Watchers is launching a mobile live brand experience that will tour the UK offering women the chance to try snacks and be pampered.

Launching in the summer, a Weight Watchers team will travel around the UK offering meals, snacks, as well as free massages and the chance to have their nails done, as part of the brand experience, Event Magazine reports.

Women in Nottingham, Leicester, Birmingham, Reading, Thurrock, London, Milton Keynes, Manchester, Sunderland and Cardiff should keep a look out for the Get Gorgeous lounge on its tour.

Recently Marketing Week said that live brand experiences are a great marketing tool as they help people to immerse themselves in a brand and idea.

It added that the experiences are particularly good at striking deals between visitors and those promoting their products.

Posted by Elizabeth Mewes