Live brand experience: Evian Alpine Experience deemed a success

A live brand experience which was run by Evian between January 11th and 15th has been judged a success and may be replicated across the country.

Situated on the Southbank, a shipping container was kitted out with a log fire, alpine food and special food and drink for the experience, reports Event magazine.

Time in the specially designed space was allocated on Facebook, with fans of the bottled water given the chance to win a spot.

The social networking site also gave people the chance to vote on a surprise for the guests, each with an Alpine theme.

These options included a surprise visit from a pack of husky puppies, a group of performers dressed in lederhosen or the chance to have a snowball fight.

Laura Pope, brand manager for Evian, told the news provider: "Now we know it worked really well, we will look to make it a national campaign by taking the container around different cities in the UK. We could look to tap into the summer health trend and create juxtaposition between the cold Alps and the heat of the summer."

Live brand experiences that work really well are the ones which have a link with the product and the natural Alpine origins of Evian reflect this.