Live brand experience: Burberry catwalk show to feature a 4D hologram

Burberry's catwalk show in Hyde Park for London Fashion Week will feature a 4D hologram of Rosie Huntington-Whiteley, the face of Burberry Body.

The live brand experience to promote the new fragrance for women is also being held in a specially scented room to add to the multi-faceted experience.

For those not lucky enough to be at the show, sneak previews of the clothes will be tweeted out in advance and the show will be live streamed in HD from Burberry's Facebook page, which has eight million fans.

The live brand experiences will continue as Burberry stores will be hosting pop-up live retail theatre events in eight weeks time and tracks from the brand's catwalk show will be available to download from iTunes on-demand service.

Burberry announced the experience today (September 19th), tweeting: "Excited to announce the first ever #Tweetwalk Show. SS12 looks will be on Twitter before the runway."