Live Brand Experience: Start the day with Tropicana and a "ray of sunshine"

Tropicana is offering a "ray of sunshine" to over 250,000 households around the UK as it drops samples as part of its live brand experience.

It is treating households to free 250ml samples of its original and smooth drinks, accompanied with a positive message that reads: "You've made the climb to Wednesday. Look, you can see the weekend from here!"

The brand experience is hoped to encourage people to start the day positively and incorporate Tropicana into their daily routine, Event magazine reports.

Tropicana will also be planting trees in the lucky area to receive the juice samples, in an effort to offset carbon emissions.

Today it was announced that Tropicana was partnering with the Guardian to provide only good news stories from Guardian.co.uk and the Tropicana breakfast club website, Marketing Magazine reports.

Posted by Elizabeth Mewes